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great experience working with the suretech digital marketing Sydney team. Word of mouth referral - previous other failed attempts to rebuild and market my niche construction materials company failed with... read more
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What Is Display Advertising?
Display advertising is the process of marketing a product or service using images and videos on networks of publisher websites such as the Google Display Ads and Facebook.
Display ads are placed on relevant third-party websites in the form of banner, image and text ads. Display Advertising services are a form of PPC, which means that when a customer clicks on your ad, you are charged a fee (Cost per Click).
Google Display ads are the most powerful and highest converting form of Display Advertising services. We specialise in Google display ads management as it is a crucial factor in your overall digital marketing strategy.
Google Display Network
Google’s Display Advertising services Platform is by far the leading and most effective display advertising network to expand your digital marketing efforts and to build your brand.
What’s so great about Google display advertising? It helps you win new customers by developing a valuable, recognisable brand and it keeps your brand at the front of your customers minds.
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How much money will Professional Google Display Advertising Services save me?
Google display ads are served on the Google Display Network which is a network of millions of websites and apps that reaches approximately 90% of all internet users. This immense potential for customer reach is a double-edged sword. Yes—you have the power to introduce your brand to millions of relevant consumers. However, you are also likely to introduce your brand to lots of irrelevant consumers if you or your display advertising agency mismanages your campaigns,
To simplify the message: Display advertising can cost you a lot of money if you are not careful.
How Much Does Google Display Ads Cost?
Google’s Display Advertising is another form of PPC Marketing. You get charged every time a user clicks on your ads.
It is important to understand that standard Google Ads (Google search network) and Google Display ads (Google Display Network) are priced very differently. In most cases, standard Google Ads are more expensive on a per-click basis. For example, when a user clicks your standard Google Ad in Google search engine results, you might pay $3 for that click, but a Google display ad might only cost $0.70.
Retargeting Using Display Ads
This is where the real power of display ads comes in to vision. Using Retargeting / remarketing.
Have you ever noticed that when you have visited a website (lets say “Joes Plumbing”); shortly after this website visit, you will see ads about Joes plumbing on other platforms such as FaceBook, other websites you visit etc?
This is retargeting in action and it can be an extremely powerful way to re-engage your potential customers to convert them.
We specialise in full service digital marketing for a reason; because we understand that when all the dots connect, your business has a truly powerful digital presence to grow your revenue like crazy.
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Sometimes display advertising services can be confusing. That’s why we have simplified the entire display advertising agency process. Fixed month-to-month pricing for your display advertising services and no contracts. Just results with our data-based scientific approach to display ads.
What are the different types of display advertising?
- Traditional Display Advertising: These are the normal ads that are commonly associated with display advertising services, consisting of square, rectangular and skyscraper images. All display advertising services are primarily image based with some text and are usually placed on websites.
- Responsive Display Ads: These are a types of display advertising services that are use several headlines(text) along with descriptions and animations/images that the advertising platform algorithm uses. The display advertising services platform determines the best-performing format for the specified audience.
- Retargeting Display Ads: This is where display advertising services really show off their power. Remargeting (or remarketing display advertising services) is when an ad is shown to a pre-selected audience. The most common being a user that has in some way engaged with your website previously. This simple action converts the ad from a cold display ad to a warm ad because the user is already familiar with your brand. The best display advertising services can enable your business to have a very strong conversion rate compared to not having retargeting display advertising services. Retargeting display advertising services are the best way to personalise your service to your audience.
- Native Ads: Native display advertising services are built to match the same style as the content of the website/email etc. You will see native display advertising services as sponsored/promoted or recommended content on many websites, and they don’t even look like ads.
- Social Ads: social display advertising services are ads you regularly see on social media like Facebook and LinkedIn. Similiarly to responsive display advertising services, they are a mixture of text and images with a specific call to action.
- Discovery Ads: Discovery display advertising services are another version of native display advertising services that use smart learning algorithms to present image ads in the most appropriate format for the user. Discovery display advertising services appear on YouTube search results, Gmail, Google Discover results and more.
What must a display advertisement include?
What are display ads good for?
Google AdWords vs Google Display Network
How much do display ads cost?
Are display ads effective?
Do Banner Ads Work in 2021?
Some believe the common banner ad is a thing of the past. However, smart digital marketers who actually analyse the data know better. We expect that display ad spend will exceed $80B in 2022. Why? Modern HTML5 powered animated ads and smarter targeting options have increased the effectiveness of display advertising services.
Are display ads seen by everyone?
Well, no. Not everyone. However, consider this: The Google Display Network alone reaches appriximatel 90% of all internet users, and reaching about 65% of users daily. Now you can begin to understand the amazing potential of display advertising services.
No other digital marketing service out there can achieve the reach that display advertising services has.
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