Google ads case study

BG Fencing

The Situation:

Andrew from BG Fencing contacted our google ads management team in 2019. They were considering ways to increase their revenue so they could expand their company state-wide. However, they needed to increase their revenue by 130% in 12 months to do so. The requirements were laid out clearly, and we carefully assesssed several digital marketing strategies that would work for Andrew’s construction company. Their revenue goal was ambitious, so we knew we our strategy had to be spot on.

Challenges:

BG Fencing needed to make substantial revenue within 12 months to reach their company goals. Additionally, their conversion rates with their current/old website were poor.

Our Approach:

We proposed our digital marketing strategy to Andrew and the fellow company owners which was to commence a carefully strategised Professional Google Ads management immediately as this would enable them to gain returns immediately.

We commenced with a tailored version of our Platinum Google Ads Management Plan, and a complete website redesign with strategic landing pages for the google ads campaigns.

Results:

Within 12 months, the Google Ads campaigns had exceeded their expectations and revenue goals. Within the first 3 months, we achieved a great 19x ROAS (return on ad spend) with 90 new monthly enquiries with our google adwords services. This results in catapulting their conversions by 398%. Not only were their Google Ads showing in top spot in Google every time, but we were achieving this at 320% less cost then their previous digital marketing agency could achieve with our careful Google Ads management strategy.

Fast forward 1 year later, and our data-based scientific approach has enabled us to reach a whopping 44,000% ROAS (return on ad spend). Yes, really. Their google ads spend was just $1,270 in January 2021, and their return on that ad spend was $570,000. When excellent digital marketing meets a company that knows how to convert, amazing things happen.