How much does that ‘cheap’ Australian Web Design REALLY cost your business?
We’ve all seen them. “have your website built for $499” or some similar cheap-as-chips Australian Web Design advertisement to have your business or ecommerce website design developed. Today we have a look at what you generally get for your money from these ‘cheap’ website developers, and more importantly, what you don’t get and why they are actually expensive in the long run.
First, let’s dig deeper into how business and ecommerce website design actually translate into revenue for your business.
The analogy is simple. Your website is your bucket. The bucket is empty when built/designed. The goal is to fill your bucket with customers. The question is, how do we fill our bucket with customers that want our product?
How do customers actually find and click to our website?
In summary, there are only really two efficient methods to get customers filling your bucket(website):
We wrote up a good summary of the differences, pros and cons of for SEO vs SEM. To summarise SEO marketing for the sake of this discussion, SEO (or search engine optimisation) is the ability to optimise your local map listings and website in a way that search engines such as Google believes you are the best result when people are searching. When someone clicks on your website from the search engine results page (SERP), this click does not cost you anything. This is called organic traffic.
Now, without going into details of HOW SEO is implemented so that you show up on page 1 of Google, we will again summarise WHAT the result is of the SEO process. As an example and a case study, one of our clients Sure Conveyancing will be a good point of reference for this article. We service their Google Ads Management, local SEO and developed their website.
They came to us and wanted to rank on page 1 of Google. Following our strategy planning, we identified and implemented a local SEO strategy which we guaranteed they would rank on page 1 of Google for certain suburbs their business was servicing. Essentially, we performed thorough keyword research and selected 20 search keywords or phrases that have a good potential to rank high in Google. For example, “conveyancer seven hills” was one of the keywords/phrases which we have Sure Conveyancing ranked on page one of Google. Here you will see they are on page 1, and in fact in top spot.
SEO marketing guidelines for good Australian Web Design
Did you know that Google actually have guidelines how to develop and design a website so that it is able to rank high in search results? This is called white-hat SEO, and is a list of best practise methods that must be implemented on a website in order to have any chance of ranking high in Google. Check out Google’s SEO guidelines.
Why using a cheap web Design Company will mean that your website wont build your revenue
Now that we have the explanation of how customers find your e-commerce or business website out of the way, let’s get back to the original question:
WHAT HAS THAT CHEAP ECOMMERCE WEBSITE DESIGN REALLY COST YOUR BUSINESS?
It should be bloody obvious by now, but let’s spell it out. If someone is searching for your product in Google and you don’t show up on page 1, you don’t get traffic, hence your business can’t build revenue.
So, why are some web design services ‘cheap’, while another web design agency can cost more?
The answer is that those ‘cheap’ websites aren’t cheap at all. All they do is use a free WordPress template and replicate it thousands of times. This could literally take them a few hours from start to finish. There is no thought to UX (user design), business output, research and many other things. There is also no customer support after they are paid, and most importantly, they do not implement SEO properly (or at all) for your website and your products.
This is the be-all and end-all of the matter. SEO is everything. Getting your website to page 1 of Google is everything. That’s why you should always consider having your website built by an web design agency that not only specialises in responsive web design, but is also a SEO company. The last thing you want is to build a good looking bucket (your website), and have no eggs (customers) jump in.
Further, it is important to understand that your SEO agency Sydney must implement SEO into each and every product or service you sell to ensure each unique product ranks in Google. For example, if your business sells three different types of black shoes, it is not enough for a digital marketing agency to just implement SEO marketing website-wide focusing just on the keyword/phrase “black shoes”. It is critical to implement targeted SEO for each unique product, service or location. So a holistic SEO keyword list would look more like this: “black running shoes sydney”, black squatting shoes sydney”, black hiking shoes sydney”. With this keyword list and strong SEO implementation and management, anyone searching for those phrases would find this customers website on page 1 of Google. Those clicks turn into leads, and some of those leads turn into sales and revenue.
I can see your nodding your head now. It all makes sense doesn’t it?
That’s right, that ‘cheap’ website offer you saw really is VERY expensive. It’s expensive because for the sake of saving a few hundred bucks or so, you lost out on a lifetime of exponential sales with a well-developed Australian Web Design which includes SEO Services.
Other Web Design Agency costs to consider
Most ‘cheap’ website developers require you to pay additional ongoing monthly costs for website and business email hosting. These monthly costs are generally around $35/month for website hosting. So, again if you think about the long term cost of this ongoing fee, you will quickly understand how expensive that ‘cheap’ website really was. For a business which is operating for 10 years, this cost ends up being $4200! It is our personal belief that website developers should not charge customers for website hosting and business email hosting. We have fast and secure servers around the world to host all our customers websites. This is an all-inclusive part of our website design/development service and we never charge for it.
Additionally, we have heard from most of our customers that have moved to us from other ‘cheap’ website development companies that the previous company would not provide basic support or make even the more minor changes to their website after they were paid. Any reputable website developer, or any reputable business in general for that matter will provide basic support to you.
If they don’t…RUN!
Why? Because every time you do need some minor support or change, they will charge you an arm and a leg! So, again, your ‘cheap’ website ends up costing you a lot in the long run.
Hopefully you now understand why it’s important to invest in a fully functional digital presence. I hope this helped you understand that it’s not so much about the cost, but about the value of reputable Australian Web Design and digital marketing services.
How Much Should I Spend for a website using a Web Design Company?
How long is a piece of string? There is no black and white answer for this question because it all depends on your requirements. However, as a good guiding point for reasonable prices to pay good website developers, I want you to consider how much would 1 months rent cost you for a physical brick and mortar store in your city? Here in Sydney, Australia, the average monthly rent in most areas is approximately $5000-$10,000.
That is how much you should consider investing in your store: 1 month’s rent. After all, this is your storefront. This is what will make or break your business.
As always, if you have any questions, just head over to our website suretechco.com and chat with us now using our live chat function or shoot us an email or phone call.
SureTech Pty Ltd
02 8625 5118
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