Where is the best place to hide a dead body?
On the 2nd page of google search results of course!
2020 saw a staggering leap in the amount of users strictly using Google search for their purchases and product research.
Here are some mind boggling stats to set the stage:
- 50% of customers read or view at least 3 pieces of content generated by a business they are looking to purchase from before making contact with the business.
- Almost 80% of users NEVER scroll past the first page of google search results.
Let’s ponder the 3rd statistic above for a split second. Gone are the days where marketing meant sending out flyers and door knocking. A successful marketing campaign in 2021 and beyond means being found on Google search.
That means you need to be on the first page, and more specifically, in TOP SPOT!
There is one problem with this though. Google Ads Management is complex, forever changing and purposely so. Remember, Google made $100 BILLION in 2018 from Google Ads alone.
It is Google’s interest to have your ads performing poorly. After all, more clicks equals more bucks for Google.
Do You Need Professional Google Ads Management ?
The game is 2-fold:
Firstly, have an intelligent google ads management campaign, minimising spend and maximising return.
Secondly, work on your SEO marketing constantly to ensure your business progressively ranks higher in organic (free clicks) search results.
Google Ads Management Case Study
Here is a quick example and case study to set the scene.
We were engaged by one of Sydney’s leading Vending Machine companies recently. The managing director Mr Matta told us “I need to take my business to the next level and I know the next level is Google Ads Management and SEO Marketing. Other agencies and methods just aren’t working and I just don’t have much budget.”
We laid out a several stage plan to increase their business revenue using digital marketing services.
It really is more than just putting up ads or blog posts. For us, it is about results! It’s about relationships, honesty and getting it done!
Just a short time later, stage 1 is achieved! C&C Vending Services is in top spot in Google search results, and using a low Google Ads Management budget with intelligent campaign programming. Take that Soda Stream! Boom!
Let’s Start Something new
Ask Us Anything. Really. We’re Here to Help.