What happens when google ads for lawyers gets a law firm to top spot?
They do a little happy dance of course.
Today we’re going to go through some very basic key principles on how to rank on the first page of Google TODAY.
But first, I’m going to be honest with you. If you’re a nobody, have a brand new website or have never invested in SEO services, you’re doomed(for now) to get to the first page of organic search results with SEO marketing any time soon.
Using SEO services to get to the first page of Google is a long term investment.
How can you possibly reach top spot today?
A strategic targeted Google Ads management campaign is the answer.
Have a look at our new client Optimum Lawyers. They moved to us for their Google Ads management because they wanted to spend much less than they were spending with their previous google ads agency, and also wanted to reach top spot in Google….and FAST.
They wanted to secure leads from the increasing amount of legal litigation and dispute cases occurring now due to these crazy COVID times. After we completed their free business assessment, it was obvious where the problem was. Their previous digital marketing agency Sydney setup their Google Ads campaign without any strategy in mind. They were pissing in the wind.
No thought was placed into getting results at the lowest cost. They were basically giving their money away to Google without even seeing results.
How did we use Google Ads for Lawyers to increase their revenue quickly?
We got Optimum Lawyers to TOP SPOT in Google Search Engine Results using Google Ads. AND we got them there with half the budget they were previously using. Check out Optimum Lawyers results and feedback here.
Now, I’ll show you how we rank our clients on the first page of Google, even if you’re a nobody, have a new business with low SEO rankings, or just work in a very competitive industry just like this case study with Optimum Lawyers.
Here’s our top 2 tricks using Google Ads for Lawyers
- Use low competition keywords (a lot of them):
What does this mean? OK. Lets use our classic example of “black shoes”. Longer tail word phrases increase your conversion rate exponentially simply because the competition for these search phrases is also exponentially lower. This graph explains it perfectly for you:
Why does this strategy work for Google Ads For Lawyers?
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Maximise Google Ads ROI(return on investment):
By using long tail-word phrases or keywords. These have a drastically lower CPC (cost per click).
For example sake, “black shoes” may incur a cost per click of $10, while “black kids shoes with rubber soles” may incur a cost per click of $1. The benefits are obvious.
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Increase your Google Ads Click Through Rate:
What does this mean? I’ve said this before and ill say it again. Just because your ad shows up on the first page of Google, doesn’t guarantee your audience will click on your ad. The user needs to be able to have a very sound understanding of your product or service immediately just from your ad. So how do we ensure a customer has enough information and trust to click on your ad? This is where experienced Google Ads specialists really pay the bills.
Google Adwords has features called “extensions” which can be added to your ads. There are many extensions which Google let you implement to increase your click though rate, but our favourites are “sitelinks”, “callout extensions”, and “structured snippets”.
Can you spot these extensions in the above Optimum Lawyers example?
Lets take a look at our very own SureTech Google Ad:
I have marked each extension type in its own colour to clearly show you how these little things called extensions have 2 major benefits.
Benefits of using Google ads specialists
First, by ensuring these advanced features are implemented, ensures your ads take up real-estate. Screen real-estate that is. You want your ads to take up as much space on screen as possible. This obviously makes your brand stand out much more than the competition, but additionally, Google does not charge you any additional fees for using these extensions. win-win!
The second benefit should also be quite clear. At a glance, you can gain a very good understanding of the product, service and current offers. These factors dramatically increase your click through rate.
So there you have it. 2 things you can do right now to get onto the first page using Google Ads for lawyers with a professional adwords management services. Of course it should go without saying that if you don’t implement these strategies correctly, it can definitely backfire. Do your keyword research, work with a reputable adwords management agency that is certified and has shown you they can get results using google ads for lawyers, and of course, believe in the power of digital marketing.
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